Digital Space Consultancy

Digital Space Consultancy
Content Creation, Management & Updation & SEO Services, Website & Social Media - Creation, Monitoring & Management

 

SEO Optimization

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how it works, in simple words it is a measurable, repeatable process that is used to send signals to search engines that your pages are worth showing in Google’s index.

Basically Google uses a complex mathematical formula called an algorithm to give a score to every website and every search people to do in Google to figure out which website should rank best for what people are looking for. Think of the algorithm like a collection of empty buckets. One bucket gives you a score for the quality of your site, one bucket gives you a score for how many sites link to you, one bucket gives you a score for how people trust you. Your job is to fill up more buckets in the algorithm than any other website. You can affect your search engine ranking by having the highest score in terms of quality of your site, of having the highest score in terms of authority of your website, of having the highest score in terms of the most trusted store for that search that people are looking for. The good thing is that there are hundreds of buckets, and for every single one of these buckets these scores put together in the algorithm to figure out where you rank is an opportunity for you to fill it up and rank better. So optimizing your site for search results really means getting the highest score in as many of these points as you can.

Now, some buckets are worth more than others, and the three main buckets that you need to be aware of for search rankings are quality, trust and authority. So quality: what Google is trying to measure when they’re trying to figure out what sites should rank is offering something valuable or unique or interesting to google searchers. For example: good content - if you are selling Furnished apartments and you are using the same description that every other Developer is using on their website then you are not offering anything unique to Google’s searchers. Even though your apartment aesthetics might look pretty cool, the content is the same as everybody else’s, so Google has no way of telling that your apartments or your apartment site is better than anybody else’s. Instead, offer people interesting content.

For example: offer them the ability to personalize their home. Give them information on materials used to build it, how many hours were put into constructing the building, what are its unique features in comparison to competitors etc. Give people information, or even be more creative. Get existing owners to share pictures of themselves in your apartment. Create a community of people who are interested in your community. Associate a famous personality to the apartment online. Do something different, do something unique. Show Google that you are different and better than the other search results.

Trust is another important bucket that you need to be aware of when you are trying to get your site to rank in Google. Google doesn’t want to show just any website to it’s searchers, it wants to show the best website to its searchers, and so it wants to show sites that are trustworthy. One thing Google has indicated it likes to do is penalize sites or stores or companies that consistently have poor reviews, so if you have many poor reviews, in time Google is going to figure out not to show your site in their rankings because Google doesn’t want to show those sites to their searchers. So prove to Google’s algorithm that you are trustworthy. Get other highly authoritative websites to link to you. Get newspaper articles, get industry links, get other trusted sites to link to you: partners, vendors, happy customers - get them to link to your website to show that you are highly credible and trustworthy.

And finally, the other really important bucket is authority. Google wants to show sites that are popular. If they can show the most popular developer to people looking for information to buy apartments, that’s the site they want to show. So you have to convince Google - send them signals that your site is the most popular site for the kind of product that you sell. Fill this bucket by building a fan base. Build a social network, get people to link to you, get people to share your pages on their social network saying ‘I want this!’, get people to comment, leave testimonials, show pictures of themselves using the product, Create a fan-base and then rally them to link to you and talk about you. That’s how you prove to Google that you are trustworthy and authoritative.
So if you think about it, SEO is really just a process of proving to search engines that you are the best site, the most authoritative, the most trusted, the most unique and interesting site that they can offer to their customer - the searcher. Get people to talk about you, produce good quality content, get people to link to you, and Google will be more confident that you are the best result that they can offer to their searchers, and that’s when you will start ranking on the first page of Google.

Content Creation & Management

Content creation and management has taken a bigger and more creative turn as Social Media like Facebook, Twitter, Instagram, You-tube etc, have become a powerful tool for conversation and opinion formation. Direct targeted advertisements are reaching a saturation level, as people are now more conscious about advertisements and prefer more word of mouth or indirect forms of information and awareness about products or services. Audio, Visual and textual contents have transcended beyond the traditional concept of advertisement and have transformed to more mature concept of involvement. Through social media, we are interacting with numerous brands and these brands have a great extend of influence in our minds.

Social Media Monitoring

Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet. Conversations on the Internet produce massive amounts of unstructured data. It's important, therefore, to define what the goals are for a social media listening initiative. Depending on the goal, the right tool might be a series of free Google Alerts or an expensive software suite that includes ad hoc analysis and full integration with legacy customer relationship management (CRM) applications.

Both social media and person-to-person information-gathering have value, but social media listening is quickly becoming an important customer intelligence tool. There are several ways to use social media to gain insight, including monitoring online customer support forums, using software tools to gather comments from social outlets such as Facebook and Twitter and encouraging customers to suggest new product features and vote on their favorites.
In a large enterprise, social media monitoring tools can mine text for specific keywords on social networking websites and blogs and in discussion forums and other social media. Essentially, monitoring software transposes specific words or phrases in unstructured data into numerical values which are linked to structured data in a database so the data can to be analyzed with traditional data mining techniques.